As per Goqii's Top 30 Health influencers for 2019, PM Modi is at no.1 position followed by actor Akshay Kumar and Baba Ramdev. Others in top 10 are - Virat Kohli, Deepika Padukone, MS Dhoni, Ranveer Singh, Kareena Kapoor, Tiger Shroff, and Priyanka Chopra.
As per Campaign India based on BARC India data, Kamla Pasand Pan Masala has the highest number of ad spots till Jun but the recall is much lower than other brands like Fogg, Byju, PhonePe, Dream 11 or Uber. Click to see the top 20 spenders.
BJP government spent Rs 429.55 crore was spent on print media, Rs 514.29 on audiovisual, Rs 235.33 crore on outdoor publicity and 16.77 crores on printed publicity in 2018-19, MIB Minister Prakash Javadekar said. In 2017-18, gov spent Rs 1328.06 cr, and Rs 1280.07 cr in 2016-17.
As per BARC data, the World Cup match was the most watched TV event in ICC World Cup so far and notched up 229 million viewers (TV+OOH). Total viewership of 381 million has been generated so far across all the World Cup matches, per statement from Star Network.
Netflix Inc. is partnering with Next Games to release new video games based on its shows. The game based on series "Stranger Things" is expected to be out in 2020, another one is based on "The Dark Crystal: Age of Resistance". Netflix is eyeing the $40B gaming industry to supplement its earnings.
Viacom 18’s COLORS Cineplex launches Uttar Pradesh’s first solar-enabled theatre as part of their brand building efforts across India's hinterland. This will be coupled with robust social media outreach and OOH to ensure heavier footfalls. Hashtag at - #ColorsCineplex
Designed by Leo Burnett, Twitter launches the marketing campaign titled #WeTweet. Focused on young Indians urging them to make the world a better place. Similar movements like #MeTooIndia, #ChennaiFloods, #noshowerday were propagated through Twitter in the past.
India-Pakistan match is always the most sought after games of the tournament, ad slots for the day are already touching Rs 20 lakh per 10 sec. The clash in 2015 World Cup generated 288 M viewership, Rs 100 Cr ad revenues with 93 brands promoting on Star Network, according to sources.
India’s biggest music label T-Series enters Guinness World Record after reaching 100 M subscribers on YouTube. The race to top between T-Series and “PewDiePie” (which currently has 96 M subscribers) has been going on for months. T-Series’ thanks its viewers for the milestone.
Hotstar airs World Cup across 6 languages. Hotstar registered 2x growth for ODIs since 2018, with record-breaking viewership in Vivo IPL 2019 - 300 M unique users & 74% increase in watch-time than last year. Highest growth coming from cities like Coimbatore, Lucknow, Patna & Ranchi.
World Television Premiere on Star Gold on May 12 smashed all viewership records with an unprecedented 17.3 M impressions. With 529.7 M impressions, Star Gold is the No.1 Hindi movie channel in the industry inline with their brand promise of being ‘home of Bollywood blockbusters’.
Republic TV witnessed dramatic spurt on Elections day to 122 Million watch minutes on digital stream. The top cities like Bengaluru, Mumbai, Delhi, Chennai, Kolkata, Gurgaon notched the max traffic. The demographic profile is young with 60% being under the age of 35.
As per Symantec's report, while both platforms offer message encryption on data in transit, they can be manipulated by attackers once the content reaches the phone. This is called as “Media File Jacking where apps using phone's external storage are susceptible to intrusions.
As per Trust Insights' report, the overall average engagement rates for Brands & Influencers are dipping on Instagram, houses more than 25 million active businesses, due to rising competition. This would push more and more companies towards paid options for maximizing their reach.
Facebook is fined $5 billion by the Federal Trade Commission for Cambridge Analytica scandal for using data from over 50 million users without permission. This is exemplary in nature intended to set a precedent for these kind of punishments received for mishandling user data.
Facebook's Libra, its cryptocurreny, has not received the reception it expected. Indian government is not keen on considering this. “But whatever it is, it would be a private cryptocurrency and that’s not something we have been comfortable with.”, says India’s Economic Affairs Secretary.
Reliance Jio is working on China's WeChat style app that will offer 100 services like online bookings, e-commerce and payments, all under one roof. This app once launched will go in direct competition with brands such as Amazon, Flipkart, Paytm.
Instagram introduces 'Chat' sticker that allows users to create conversation groups from Stories. It is available in other Instagram stickers like mentions, question boxes, polls. Creator can place the sticker in their Story which when tapped will notify them that viewers would like to join the conversation
Facebook to curtail promotions of health-related products suggesting unreliable claims. The company said with updates to its News Feed Algorithm, it would put checks in places to reduce reach and distribution of exaggerated or sensational health claims.
To understand Indian consumer behavior, Fb unveiled the Study app that will collect smartphone data on apps, downloads, features, time spent. Facebook will encourage user enrollment to this through compensations. This app is available in India and the US only on Android-operated mobile phones.
Facebook has taken equity in social-commerce startup Meesho. Meesho is an online platform that connects sellers with customers on WhatsApp. The startup suggests having more than 2 M resellers dealing with apparels and electronics items. No deal financials shared yet.
With the latest changes to its search ads view, Google is working on a broader search redesign for the mobile platform. The Search Engine Land team has put together a listing which displays how Google Search Ads have evolved since 2007. Is the exercise to make ads more inconspicuous within the search?
The most anticipated report on the Internet is out - key topics covered were - World internet population, Most valuable tech companies, Super Apps, E-commerce, Ad spend, Avg daily online time spent, Interactive gamers, Privacy, Problematic content.
LinkedIn officially confirmes a) Photo-tagging (in use since April) like to other platforms b) Video messaging to record & share video clips c) Repositioning buttons (messaging & posting) for better customer engagement d) Groups and hashtag listings more visible for better content curation .
Super Mario Maker 2 allows users to create courses that anyone can play. Resulting in 2+ M user-created courses in less than 2 weeks since its launch on 28th June. It went well with the players as it allows them to be a game designer. First Super Mario Maker was released in 2015, another instant classic.
Apple in talks to buy Intel's Germany-based modem business, the division that worked on iPhone chips a decade ago. Intel was not keenly pursuing the 5G smartphone business after Apple and Qualcomm decided to partner. Apple is expected to launch a 5G iPhone in 2020 using Qualcomm chips.
Google released a picture of the Pixel 4's backside, confirming square-shaped dual-lens camera array similar to proposed iPhone 11's. According to the rumors, Google Pixel 4 will also have Snapdragon 855 SoC, 6GB RAM, a punch-hole selfie cam, two bottom-mounted speaker grilles & USB-C option.
Are you in need of spying? Plug the Alpha Tech Mini Hidden Spy Camera into a power outlet and you're good to go. It resembles a smartphone charger because it is a smartphone charger. But it also holds a tiny 1080p camera in it that can store footage on a microSD card.
Microsoft's game streaming would be released to Xbox One owners this fall, they’ll be able to stream games to other devices, like iPhone and Android handsets. Microsoft didn't mention xCloud cost but divulge that the game streaming will be available free of charge to Xbox One owners.
Apple announces refreshes to its iPod lineup. These new devices are said to run “twice as fast”, deliver great battery life & retain 4-inch display of the previous. It's available in six color options (Space Gray, Gold, Silver, Pink, Blue, and Red) and 3 capacities (32GB, 128GB, and 256GB).
Microsoft released its Artificial Intelligence Course this week mostly for governments. The tech giant launched its AI Business School to help executives/business leaders better understand how to implement the technology. Already 140,000 have gained from this course so far.
Samsung Engineers have already developed an innovative AI that can generate deepfakes from a single image and too would look realistic. The images can also include paintings. It can also produce computer generated videos in less amount of time.
Bytedance which is the parent to the TikTok app will shortly introduce with its new range of smartphone. Bytedance has previously introduced its apps like Meitu, lark and more is now taking bold steps towards more growth.
Lenovo has announced the line up of its Studio line of laptops that can give tough competition to Apple's MacBook Pro. The new laptops will run on the latest RTX graphics processing units with SDK and drivers to make graphics rendering faster.
Lenovo has announced its
first ever 5G Windows 10 PC that is built on Qualcomm's Snapdragon 8cx 5G
platform. The modern modem is anticipated to suffice everything for the older
50X version and supports download speed of 2.5 Gbps for category 22 LTE.
Intel has introduced its
first octa-core processor Core i9-9900KS CPU that runs at a speed of 5 GHz. The
processor is made keeping in mind the needs of the gamers. The processor is 14
nm and is built on the Coffee Lake Architecture.