• contentLake
  • 03 Jul 2019
  • 2 Min Read

India-Pak Match garners 60% of the tournament’s viewership

As per BARC data, the World Cup match was the most watched TV event in ICC World Cup so far and notched up 229 million viewers (TV+OOH). Total viewership of 381 million has been generated so far across all the World Cup matches, per statement from Star Network.

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