As per Symantec's report, while both platforms offer message encryption on data in transit, they can be manipulated by attackers once the content reaches the phone. This is called as “Media File Jacking where apps using phone's external storage are susceptible to intrusions.
As per Trust Insights' report, the overall average engagement rates for Brands & Influencers are dipping on Instagram, houses more than 25 million active businesses, due to rising competition. This would push more and more companies towards paid options for maximizing their reach.
Facebook is fined $5 billion by the Federal Trade Commission for Cambridge Analytica scandal for using data from over 50 million users without permission. This is exemplary in nature intended to set a precedent for these kind of punishments received for mishandling user data.
Facebook's Libra, its cryptocurreny, has not received the reception it expected. Indian government is not keen on considering this. “But whatever it is, it would be a private cryptocurrency and that’s not something we have been comfortable with.”, says India’s Economic Affairs Secretary.
Reliance Jio is working on China's WeChat style app that will offer 100 services like online bookings, e-commerce and payments, all under one roof. This app once launched will go in direct competition with brands such as Amazon, Flipkart, Paytm.
Instagram introduces 'Chat' sticker that allows users to create conversation groups from Stories. It is available in other Instagram stickers like mentions, question boxes, polls. Creator can place the sticker in their Story which when tapped will notify them that viewers would like to join the conversation
Facebook to curtail promotions of health-related products suggesting unreliable claims. The company said with updates to its News Feed Algorithm, it would put checks in places to reduce reach and distribution of exaggerated or sensational health claims.
To understand Indian consumer behavior, Fb unveiled the Study app that will collect smartphone data on apps, downloads, features, time spent. Facebook will encourage user enrollment to this through compensations. This app is available in India and the US only on Android-operated mobile phones.
Facebook has taken equity in social-commerce startup Meesho. Meesho is an online platform that connects sellers with customers on WhatsApp. The startup suggests having more than 2 M resellers dealing with apparels and electronics items. No deal financials shared yet.
With the latest changes to its search ads view, Google is working on a broader search redesign for the mobile platform. The Search Engine Land team has put together a listing which displays how Google Search Ads have evolved since 2007. Is the exercise to make ads more inconspicuous within the search?
The most anticipated report on the Internet is out - key topics covered were - World internet population, Most valuable tech companies, Super Apps, E-commerce, Ad spend, Avg daily online time spent, Interactive gamers, Privacy, Problematic content.
LinkedIn officially confirmes a) Photo-tagging (in use since April) like to other platforms b) Video messaging to record & share video clips c) Repositioning buttons (messaging & posting) for better customer engagement d) Groups and hashtag listings more visible for better content curation .
Google is adding 3D/Augmented Reality overlays into its selected search results. Some users are now seeing 'View in 3D' option. Google announced this support at its recent I/O conference. It's not available to all users as yet, and the functionality is still in closed testing.
Snapchat partners with JioSaavn, Reliance Industries-owned India's music streaming service, to allow mobile users listen and socially share their music on Snapchat. JioSaavn uses Snap's 'Creative Kit', to allow developers design and build custom-branded stickers, filters, and links.
Pinterest launches Windows 10 web app in the Microsoft Store globally. It supports all features found on browser experience. Offline functionality and integration with Microsoft Edge's Share Menu are incrementally coming to the app with no confirmed timelines yet.
LinkedIn is acquiring data analytics company Drawbridge in order to utilize its advanced personalization AI, and refine LinkedIn's targeting. Drawbridge's advanced machine learning helps design more accurate audience personas. They will integrate technology into LinkedIn's systems in coming months.
Twitter announces its live-streaming feature, that enables users to add audio-only guests into their streams. This allows viewers to host live video and invite up to three people as guests. Those you allow to join can be heard by everyone and can drop off at any time.".
WhatsApp is about to
introduce ads in the status section like Instagram where advertisements will be
shown between WhatsApp stories. Stories would completely stretch across your
screen and will have a link to redirect users to the related website.
Google is about to
introduce five new features that would change the digital marketing sphere.
Some of them are the discovery ads, gallery ads, conversations, Google Ads
smart bidding, Bumper Machine, Ads audiences and more.
jioSaavn has now integrated with two of the most famous social media platforms, Facebook and Instagram. Now with JioSaavn, one can share the audio track in the Facebook and Instagram Stories in just a few clicks while also add GIF and emoticons.
LinkedIn has introduced a new 'Ads' tab in its app where the users will be able to locate all the sponsored content that the advertisers were running for the past six months. The advertisers would not be charged for the engagements.
Youtube is a very popular video streaming website. Earlier the subscriber count of a particular Youtuber used to be displayed in full numbers. But recently, the subscriber count will be shown in short. For a Youtuber if the subscriber count is 5,500 it will be displayed as 5.5K.
Google has already introduced its Google Files back in the year 2017 that promises to clear up junk of your device. Recently, Google has announced that on offline file sharing through Google Files will reward the transactors with up to ₹1000 on their Google Pay account.
After Microsoft's Skype and
Apple's Facetime has rolled out group calling
feature, Google Duo has also introduced its 8 people group calling
feature recently. Two other important features are introduced -
a new data saving mode and the ability to personalize video messages.
Instagram is adding all new
rainbow colour feature for its stories to mark the "Pride Month 2019"
that also includes a Pride-related hashtag. Also, the new story notification
will be marked with the rainbow colours around the picture or with a green
coloured ring when shared with close friends.
Influencer marketing has
taken the world to the next level. People are always in search of an influencer
on the social media platform having huge followers promoting the business. A
report published by Klear has revealed the average charge of the big and small
influencers across platforms.
Facebook is all set to
launch its first-ever Cryptocurrency named "GlobalCoin" early in the
next year. As per the BBC, Facebook aims
to create a digital currency that is affordable and provides secure ways of
payment regardless of the fact whether the user owns a bank account
Facebook is on a serious mission to combat various diseases with the help of demography mapping, human movement and network coverage. it is partnering with some of the biggest organizations that will help in obtaining real-time data
The owner of the video app 'TikTok' now comes up with its paid Music Service that is believed to challenge existing music services Spotify and Apple Music. The company has already secured rights from the music banners T-Series and Times Music
Fake news roams about incandescently years after a scandal. Thus, to completely stop the fake news, Facebook has taken the initiative to implement push that could keep the fake news at bay as the previous strategies are not working out quite well.
Scammers are targeting the Americans via Facebook Messenger by accidentally providing money to the anti-social organizations like the ISIS. The fraud scheme involves multiple steps lending it credibility allowing the scammers to take some time to set the trap.
On Monday, Facebook has revealed for the first time the projects on which its robotics department is currently working on. The company hopes that the projects will eventually push the barrier of Artificial Intelligence competing hard with Apple and Google.
Facebook has announced to introduce 'Thumbstopper' that will enable the advertisers to create short but effective story ads on the platform of Facebook. The short story ads will be as short as 30 seconds and is believed to have high impacts.
Google is working to incorporate 'Incognito Mode' in its Search App besides the dark theme. The incognito mode allows the users to access any website privately without signing in or worrying about the browsing history. In fact, it treats all users as new users.
Instagram is all set
to provide a new look to its 'Explore' tab while also providing an amazing
feature called 'Stories'. A new navigation bar will be added for the IGTV and
shopping that follows areas of interest.
announced its two new newsfeed Algorithm updates that are meant to level up the
on-platform engagement thus increasing the amount of time spent on the platform
by its users. It is also aimed to reduce click-bait ads or contents.
BJP and Congress have thrown armies of "cyber warriors" into a social media war, accusing each other of deploying dark arts such as bots and trolls. Both have each spent millions of $ to reach the 900 million voters through engagement across WhatsApp, ShareChat, Helo, TikTok, Instagram.
Game Of Thrones nears its end and has been creating a buzz all over the world. Facebook has encountered with Game of Thrones as the hottest topic this April. Meanwhile, late rapper Nipsey Hussle took over the Instagram platform largely.
Instagram brings forth @shop account feature that lets the online merchants showcase their products through the app. Also, the users will be able to purchase the products directly from the app without leaving it as it will contain the shopping tags.
YouTube is working with new processes under the 'Bumper Format' that allows the users to implements short and compressed video ads of 6 seconds in the longer videos without needing the advertisers to actually create those short clips all by themselves.
Facebook has committed towards the content moderators as they reduce the job to quite an extent. It has announced better pay and upgraded benefits for all of its content moderators. Furthermore, it has considered moderators to play a key role.
Instagram has already taken strict measure on the accounts that have indulged themselves in purchasing likes and shares from the apps that offer them in order to inflate their standing and profit. Instagram has even launched a new push to curb such occurrences.
Lately, Twitter has added new warnings for the Anti-Vax searches by the Anti-Vax groups that redirect the users to the US Health Department for official information. Currently, the Anti-Vax movement has become a larger issue and needed accurate considerations.
LinkedIn has upgraded their game with all new job search tools catering to increased demand for the social media platform. Now the app has acquired a place in the job portals that presents a clean user interface promoting new users.
YouTube will be adding its new 'Still Image Advertising' feature for its non-video advertisers on its news feed as announced lately. The feature will be termed as 'Discovery Ads' meant to display the ads to its relevant users across the platform.
Snapchat has introduced its Gender Swapping feature that lets one see a glimpse of their opposite gender. With this feature, cat-fishing people on Tinder got way easier. People started tricking their friends and the strangers while Tinder received 7 million new users.
Paytm Mall has undergone a million dollar cashback fraud that leads to the firing of 10 employees and 100 vendors. Reports reveal that a couple of the Paytm Mall employees have indulged themselves with the third-party vendors availing cashback offers.
On Facebook Dating app, user can opt-in to discover potential matches within the Facebook communities: events, groups, friends of friends and more. It’s currently available in Colombia, Thailand, Canada, Argentina, and Mexico — and now Facebook is expanding it to 14 new countries:
You can shop inspiring looks from the creators you love without leaving Instagram. Instead of taking a screenshot or asking for product details in comments or Direct, you can simply tap to see exactly what your favorite creators are wearing and buy it on the spot.
LinkedIn has launched the option allowing users tag their fellow members on photos and has also introduced stickers for images. Tagging people notifies those members that your photo might be relevant to them and these tagged photos become linked with the associated members’ profiles”.
Facebook is building a cryptocurrency payments system and is looking for investments of about $1 billion. Facebook wants to create a digital coin for members to use to make purchases both on and off Facebook, and that users can transfer to each other via WhatsApp.
Previously, YouTube Originals were locked behind a paywall and were available to YouTube Premium and YouTube TV subscribers – but that’s set to change. The first is that not all shows will be available for free immediately, the shows will have interstitial advertisements.
Facebook has announced that its group video chat app Bonfire, which it initially launched in response to the rising popularity of Houseparty, will be shut down later this month. Facebook launched Bonfire to users in Denmark in Sept 2017, which enabled users to "virtually hang out".
The new nested tab being tested by Google offers a look at Popular meals at a restaurant using information pulled from text and images added by users on visits to the eatery. Making it easier for food fans to order the precise meal they’ve been drooling over after spotting it in the Google Maps listing.
Jane Manchun Wong has uncovered a new 'Join Chat' sticker option which would enable Stories viewers to join a private chat group, direct from a Story. The 'Join Chat' sticker prompts the user to add a note about the chat, & saying: 'People who view your story can request to join this group chat'.
Facebook has announced that a range of extremist commentators will be banned from the platform entirely under its 'Dangerous Individuals or Organizations' regulations, as outlined in its guidelines. This comes after announcing the app redesign, and reiterating its focus on privacy.