As per Goqii's Top 30 Health influencers for 2019, PM Modi is at no.1 position followed by actor Akshay Kumar and Baba Ramdev. Others in top 10 are - Virat Kohli, Deepika Padukone, MS Dhoni, Ranveer Singh, Kareena Kapoor, Tiger Shroff, and Priyanka Chopra.
As per Campaign India based on BARC India data, Kamla Pasand Pan Masala has the highest number of ad spots till Jun but the recall is much lower than other brands like Fogg, Byju, PhonePe, Dream 11 or Uber. Click to see the top 20 spenders.
BJP government spent Rs 429.55 crore was spent on print media, Rs 514.29 on audiovisual, Rs 235.33 crore on outdoor publicity and 16.77 crores on printed publicity in 2018-19, MIB Minister Prakash Javadekar said. In 2017-18, gov spent Rs 1328.06 cr, and Rs 1280.07 cr in 2016-17.
As per BARC data, the World Cup match was the most watched TV event in ICC World Cup so far and notched up 229 million viewers (TV+OOH). Total viewership of 381 million has been generated so far across all the World Cup matches, per statement from Star Network.
Netflix Inc. is partnering with Next Games to release new video games based on its shows. The game based on series "Stranger Things" is expected to be out in 2020, another one is based on "The Dark Crystal: Age of Resistance". Netflix is eyeing the $40B gaming industry to supplement its earnings.
Viacom 18’s COLORS Cineplex launches Uttar Pradesh’s first solar-enabled theatre as part of their brand building efforts across India's hinterland. This will be coupled with robust social media outreach and OOH to ensure heavier footfalls. Hashtag at - #ColorsCineplex
Designed by Leo Burnett, Twitter launches the marketing campaign titled #WeTweet. Focused on young Indians urging them to make the world a better place. Similar movements like #MeTooIndia, #ChennaiFloods, #noshowerday were propagated through Twitter in the past.
India-Pakistan match is always the most sought after games of the tournament, ad slots for the day are already touching Rs 20 lakh per 10 sec. The clash in 2015 World Cup generated 288 M viewership, Rs 100 Cr ad revenues with 93 brands promoting on Star Network, according to sources.
India’s biggest music label T-Series enters Guinness World Record after reaching 100 M subscribers on YouTube. The race to top between T-Series and “PewDiePie” (which currently has 96 M subscribers) has been going on for months. T-Series’ thanks its viewers for the milestone.
Hotstar airs World Cup across 6 languages. Hotstar registered 2x growth for ODIs since 2018, with record-breaking viewership in Vivo IPL 2019 - 300 M unique users & 74% increase in watch-time than last year. Highest growth coming from cities like Coimbatore, Lucknow, Patna & Ranchi.
World Television Premiere on Star Gold on May 12 smashed all viewership records with an unprecedented 17.3 M impressions. With 529.7 M impressions, Star Gold is the No.1 Hindi movie channel in the industry inline with their brand promise of being ‘home of Bollywood blockbusters’.
Republic TV witnessed dramatic spurt on Elections day to 122 Million watch minutes on digital stream. The top cities like Bengaluru, Mumbai, Delhi, Chennai, Kolkata, Gurgaon notched the max traffic. The demographic profile is young with 60% being under the age of 35.
Bata launches #LetsWalkTogether campaign that portrays the feeling of brotherhood amongst friends and colleagues. Bata India has revamped its strategy to offer fashion-forward collections and this campaign is in sync with brand's ‘Come and Be Surprised’ positioning, the company said.
In First-of-its-kind campaign, OPPO is asking fans to share the sound of their heartbeats through OPPO Billion Beats App available on Play Store for Android users. These heartbeats will be used to create team song which will be composed by Meet Bros. The song is set to be unveiled in mid-June 2019.
Twitter launches push notification feature for Indian users to keep tab on the key happenings in World Cup. If successful, these prompts could increase platform engagement through relevant, real-time information. Twitter already has option for relevant Moments, News, and Emergency Alerts.
TikTok is all set to fix their position in the digital world. It has now teamed up with Sony Music Artist Aastha Gill to create the World Cup Theme "Jeetega Saara India". It is composed by Mix Singh, lyrics by Yawar and Rish and is exclusively available on TikTok.
Lenskart has successively upped their fashion quotient through their campaign #IAmHooked that features brand ambassador actress Katrina Kaif. Lenskart provides style for all face types from cat-eyed frames to round, tortoise, metals, pop colours, sporty, transparent, retro and much more.
Smartphone brand Xiaomi has
launched its new Redmi Note 7 Pro smartphones and is featuring Ranveer Singh in
the newly released campaign that goes by "Note Kiya Jaye". The
campaign highlights the brand’s 48 MP camera incorporated in the phone.
: OTT platform AltBalaji has partnered up with travel brand MakeMyTrip for its rewards and loyalty programme – MMT Black that offers exciting benefits across multiple categories. The collaboration allows MMT Black subscribers seamless access to ALTBalaji’s vast content library of Hindi Original ...
OOH has enabled the campaign of Adidas Originals Nite Jogger mark a new engagement with their GIF. A virtual GIF of a person skating through the night, that's what a recent innovative OOH execution by Adidas Originals on 20 consecutive metro pillar hoardings looks like.
One of the most trusted e-commerce brands, Flipkart is featuring the real-life Bollywood couples for the latest campaign. Alia Bhatt and Ranbir Kapoor have been featured off lately in the India Ka Fashion Capital campaign of Flipkart.
Snapchat's parent company, Snap.Inc is under serious conversations with different music labels such as Sony Music Entertainment, Warner Music Group and Universal Music Group at present to include more songs on the Snapchat account.
In Cannes Film Festival 2019, Netflix has been awarded the Grand Prix Winner mostly for Mati Diop's Atlantics. The award is the second most prestigious awards at the Cannes Film Festival. "I Lost My Body" won the best film award at the Independent International Critics' Week section of the festival and also t ...
Honda Motorcycles has
brought in #ActivIndia Movement where over 62 lakh Indians have pledged as a
part. The two-wheeler rallies were held in over 60 cities including Chandigarh,
Mandi, Hubli, Kochi and more to spread awareness about voting.
Video streaming websites digs
at each other on their twitter handles and places a skilful attempt to brand
their products through serious conversations that went on for a little longer.
Both the companies grabbed the best opportunity to do so.
Marvel and NetEase
have joined hands to bring into new and original entertainment that includes games,
TV shows and comic books that are based on Marvel's superhero characters. The
companies will produce entertainment for the China market and beyond.
The political parties
have expended ₹53 crores in the political ads on various digital platforms like
Facebook and Google between February and May. The lion’s share of expenditure
was made by the Bharatiya Janata Party (BJP) as per Facebook's Report.
fails to create and convey social messages unlike most of the Indian films. A
few gems like 'Badhaai Ho', '3 Idiots' and more are low budgeted yet high
earned Bollywood movies Indian advertisers should take a lesson from.
launched '#FlauntTheGap' that addresses the dilemmas faced by new mothers at
their workplace. It has been found out that only 27% of the total new mom
rejoins their workplace as they are judged by their actions.
ITC's Fiama to launch
a new product 'Fiama Scents - Bodywash' with touch activated fragrance, the
first ever in history. It has roped in Sara Ali Khan as the brand ambassador
who would be endorsing the latest innovation.
Recently, Uber has
announced its partnership with ICC for Men's Cricket World Cup 2019 as the
official sponsor. It is the first ever partnership that will furthermore
sponsor Uber's services including its newly launched UberEats. Uber is under
the campaign ‘This World Cup, Every Fan Wins’.
European denim brand ONLY has launched its Spring Summer 2019 Campaign on May
11th. Along with the launch, it has unveiled the face of the brand, the newly
launched actress of SOTY 2, Ananya Panday for denim, sweatshirts, t-shirts and
Tata Sky has come up
with its new digital premium programme and is available on Amazon Fire TV Stick
that offers its subscribers with Hotstar, Sun Nxt, Eros Now and Hungama Play.
Moreover, the existing subscribers will get 30-day free trial.
One of the leading smartphone brands, OnePlus, has recently unveiled its marketing and brand campaign that features the iconic actor, Robert Downey Jr. Oneplus believes that he is the perfect person to rely upon as he displays cutting-edge technology and futuristic design.
Two of the most prominent eCommerce websites, Flipkart and Amazon have withdrawn themselves from the heavy discounts offered to the customers. They have even improved their strategies by not providing supplies below the cost price for three months now.
Zomato introduced ‘LGBTQIA tags’ for certain restaurants a week back, though the app users are not sure what this tag implies. As per Raghunath, SVP, this intends to educate/encourage restaurants to welcome people of diverse sexual orientations and to make everyone feel comfortable.
The famous snacks brand 'Bingo' has received its Brand Ambassador who is none other than Ranveer Singh. He will be seen as the face of the brand in various media touch points due to his exceptional quirky nature and originality.
Music industry reveals that 'Singles' is the new generation melody that goes with every mood of the youths. It can be implemented to tap the tech-savvy youth generation who switches from one social media platform to the other in seconds.
Twitter sets a new record with 27 million tweets from the fans post IPL 2019 Finals held between Mumbai Indians and Chennai Super Kings. Mumbai beat Chennai creating a buzz and pushing the Twitteratti to tweet and rejoice the honour.
Deepika Padukone is one of those celebs who bets on start-up and has invested an undisclosed amount in Drum Foods International that manufactures Greek yoghurt under the brand name 'Epigamia'. It plans to spread in over 25 cities to 50,000 outlets.
Hotstar has hit 18.6 million concurrent users during the final match of IPL and has registered 267 viewership within the first three weeks of IPL breaking all records. Hotstar has also garnered more with the Game of Throne's Semi Final.
Flipkart has launched ‘Equals’ Day’ campaign aiming to change the way we look at elections. That each adult has the right to one vote irrespective of an adult’s caste, colour, religion or gender, this makes us equal on the day of Election.
Policybazaar has launched a new commercial series featuring Akshay Kumar, donning the avatar of Yamraj 2.0. The actor sends the message of why the insurance decisions that protect the family against life's uncertainties such as death and disease shouldn't be delayed.
Hardcastle Restaurants Pvt. Ltd., the franchisee of McDonald’s in West and South, did a thought-provoking social activation to encourage young voters to go out and make their choice in the ongoing general elections, a 130 million youngsters have been added to the country’s total voting population.
Gillette has launched its latest brand campaign #ShavingStereotypes. Conceptualized by Grey India, the digital film is based on a true story of two barbershop girls Jyoti and Neha Narayan who have challenged gender stereotypes by running their father’s barbershop.
Cherry Blossom has made a massive launch with its new campaign ‘Polish to Shine’. After a long hiatus, Cherry Blossom is renewing its position by emphasising the need for polishing shoes. The digital campaign has been conceived and created by Tilt Brand Solutions.
Cinépolis has collaborated with Paytm and ‘Student Of The Year 2’ to provide an exclusive offer on the popular Student Combo. The blockbuster offer was announced in the presence of the star cast of the release ‘Student Of The Year 2’.
Nadia Chauhan, CMO and JMD, Parle Agro explained the campaign for the year. “We have had brand ambassadors since 2012 for Frooti. The brand continues to hold the number two spot across India in the mango drink category, behind the Coca-Cola Company’s Maaza.
Zomato recently launched an awareness campaign on the importance of enfranchisement. Focusing on the power of choice and rights through food analogy, Zomato encouraged everyone to exercise their democratic right to vote during the largest democratic elections in the world.
Global sports brand PUMA announced their latest brand ambassador for India - Sara Ali Khan. A 2-year partnership, where Sara will be one of the leading faces for PUMA women in the country,and promoting both the sportstyle and training business for the brand.
With just four weeks in the tournament, VIVO IPL on Star network has seen 411 mn* viewers tuning in. This is close to the total tournament reach of last year, Star said in a statement. With more matches going into the final overs, individual brilliant performances, VIVO IPL 2019 continues its rise.
Myntra has announced the launch of ‘Go Myntra-la-la’, a brand campaign that brings alive the joyful experience of shopping on brand’s platform. The campaign has Myntra’s first official brand ambassadors, Virat and Anushka. They represent the young, confident and successful India, the company said.