Zomato introduced ‘LGBTQIA tags’ for certain restaurants a week back, though the app users are not sure what this tag implies. As per Raghunath, SVP, this intends to educate/encourage restaurants to welcome people of diverse sexual orientations and to make everyone feel comfortable.
The famous snacks brand 'Bingo' has received its Brand Ambassador who is none other than Ranveer Singh. He will be seen as the face of the brand in various media touch points due to his exceptional quirky nature and originality.
Music industry reveals that 'Singles' is the new generation melody that goes with every mood of the youths. It can be implemented to tap the tech-savvy youth generation who switches from one social media platform to the other in seconds.
Twitter sets a new record with 27 million tweets from the fans post IPL 2019 Finals held between Mumbai Indians and Chennai Super Kings. Mumbai beat Chennai creating a buzz and pushing the Twitteratti to tweet and rejoice the honour.
Deepika Padukone is one of those celebs who bets on start-up and has invested an undisclosed amount in Drum Foods International that manufactures Greek yoghurt under the brand name 'Epigamia'. It plans to spread in over 25 cities to 50,000 outlets.
Hotstar has hit 18.6 million concurrent users during the final match of IPL and has registered 267 viewership within the first three weeks of IPL breaking all records. Hotstar has also garnered more with the Game of Throne's Semi Final.
Flipkart has launched ‘Equals’ Day’ campaign aiming to change the way we look at elections. That each adult has the right to one vote irrespective of an adult’s caste, colour, religion or gender, this makes us equal on the day of Election.
Policybazaar has launched a new commercial series featuring Akshay Kumar, donning the avatar of Yamraj 2.0. The actor sends the message of why the insurance decisions that protect the family against life's uncertainties such as death and disease shouldn't be delayed.
Hardcastle Restaurants Pvt. Ltd., the franchisee of McDonald’s in West and South, did a thought-provoking social activation to encourage young voters to go out and make their choice in the ongoing general elections, a 130 million youngsters have been added to the country’s total voting population.
Gillette has launched its latest brand campaign #ShavingStereotypes. Conceptualized by Grey India, the digital film is based on a true story of two barbershop girls Jyoti and Neha Narayan who have challenged gender stereotypes by running their father’s barbershop.
Cherry Blossom has made a massive launch with its new campaign ‘Polish to Shine’. After a long hiatus, Cherry Blossom is renewing its position by emphasising the need for polishing shoes. The digital campaign has been conceived and created by Tilt Brand Solutions.
Cinépolis has collaborated with Paytm and ‘Student Of The Year 2’ to provide an exclusive offer on the popular Student Combo. The blockbuster offer was announced in the presence of the star cast of the release ‘Student Of The Year 2’.
BJP and Congress have thrown armies of "cyber warriors" into a social media war, accusing each other of deploying dark arts such as bots and trolls. Both have each spent millions of $ to reach the 900 million voters through engagement across WhatsApp, ShareChat, Helo, TikTok, Instagram.
Game Of Thrones nears its end and has been creating a buzz all over the world. Facebook has encountered with Game of Thrones as the hottest topic this April. Meanwhile, late rapper Nipsey Hussle took over the Instagram platform largely.
Instagram brings forth @shop account feature that lets the online merchants showcase their products through the app. Also, the users will be able to purchase the products directly from the app without leaving it as it will contain the shopping tags.
YouTube is working with new processes under the 'Bumper Format' that allows the users to implements short and compressed video ads of 6 seconds in the longer videos without needing the advertisers to actually create those short clips all by themselves.
Facebook has committed towards the content moderators as they reduce the job to quite an extent. It has announced better pay and upgraded benefits for all of its content moderators. Furthermore, it has considered moderators to play a key role.
Instagram has already taken strict measure on the accounts that have indulged themselves in purchasing likes and shares from the apps that offer them in order to inflate their standing and profit. Instagram has even launched a new push to curb such occurrences.
Lately, Twitter has added new warnings for the Anti-Vax searches by the Anti-Vax groups that redirect the users to the US Health Department for official information. Currently, the Anti-Vax movement has become a larger issue and needed accurate considerations.
LinkedIn has upgraded their game with all new job search tools catering to increased demand for the social media platform. Now the app has acquired a place in the job portals that presents a clean user interface promoting new users.
YouTube will be adding its new 'Still Image Advertising' feature for its non-video advertisers on its news feed as announced lately. The feature will be termed as 'Discovery Ads' meant to display the ads to its relevant users across the platform.
Snapchat has introduced its Gender Swapping feature that lets one see a glimpse of their opposite gender. With this feature, cat-fishing people on Tinder got way easier. People started tricking their friends and the strangers while Tinder received 7 million new users.
Paytm Mall has undergone a million dollar cashback fraud that leads to the firing of 10 employees and 100 vendors. Reports reveal that a couple of the Paytm Mall employees have indulged themselves with the third-party vendors availing cashback offers.
Microsoft has paced up with their conferences that earlier used to include upcoming features of Windows and Office. Lately, Windows Build 2019 has taken over the conference providing enough supplements for the curiosity. 2019 provides you with 9 big takeaways for sure!
Apple has announced that its in-house 5G modem launch will be delayed until 2025. Earlier it was stated that Apple is going to launch its 5G modem by 2021. Till then, it will rely on the Qualcomm modems as predicted.
The recently launched OnePlus7 Pro offers some amazing features one of which includes the pop-up selfie camera. The pop-up camera does bear an 'X' factor, yet, the pricing of the cellphone is worth questioning. The new version also resembles its predecessor.
The latest version of the Apple iPhone XR will potentially come in two more colour option replacing the existing coral and blue colours. The new colours will be lavender and seafoam green that would have pastel touch, unlike the previous versions.
Security researcher John Wethington found a smart city database accessible from a web browser without a password. The database was storing gigabytes of data including facial recognition scans on hundreds of people over several months, hosted by Alibaba.
Microsoft is seemingly planning to improve the level of privacy this gives web surfers in its fresh Chromium-powered take on the Edge browser. These improvements could also find their way into other Chromium-based browsers, which includes Chrome itself – on Windows 10.
Researchers from the University of California have created a new type of material able to change its reflective properties upon stretching. This material comes with the feature of regulating temperature, & possibility linking it up to a mobile device.
The idea: To utilize microbial fuel cells which feed on organic matter on the seabed. In practical terms, what this means is that it would power itself by chowing down on fish poop. The microbial fuel cells would harvest this, and then convert it into electricity.
Scientists have taken a major step towards the 3D-printing of replacement organs. A new technique for bioprinting tissues allows scientists to create vascular networks like those used in the body to transport blood, air, and other fluids.